Overview
We leveraged a data-driven approach for C&A that not only addressed identified issues but also fostered a significant increase in user engagement, loyalty, and average transaction values. The omnichannel loyalty program and targeted campaigns we helped create successfully transformed the customer experience, showcasing the power of strategic data utilization in driving business success.
Data insights
Users were averaging only 2 shopping sessions per year.
A significant portion of users exclusively purchased children's items.
95% of users shopped anonymously.
Strategic Solutions Implemented
Developed an omnichannel loyalty program architecture:
Encouraged users to scan member IDs for each purchase.
Facilitated a continuous flow of omnichannel transactional data.
Leveraged Mparticle for segmentation and personalized marketing:
Utilized personalized Minimum Order Values (MOVs) to tailor offers.
Strategically positioned offers to boost purchase frequency and basket sizes.
Launched innovative campaigns to reshape user-brand relationships:
Example: Mother-daughter t-shirt match campaign.
Provided a 25% discount on catalogues with matching adult products for users primarily buying children's clothing.